About Fine Food Royal

I am pleased to welcome you to Fine Food Royal.

Fine Food Royal has existed since 2015 and sells its treasures in the Munich area and to selected customers throughout Germany. However, this website has only been in existence since 2019.

Let me briefly tell you how it all started.

I’ve been interested in good food since I was a kid. I often wanted an invitation to a special restaurant for my birthday. The kind of restaurants where you already wondered with a view to the plate, if there will be enough more plates to come or if you have to go home hungry. (Was usually not the case :-)

In any case, the delicacies fascinated me from an early age. During my studies, I had the opportunity to try out special delicacies, such as caviar or saffron imported directly from Iran, through friends. Over time, friends and acquaintances got Spitz that you can get saffron in a great quality at a good price… The typical story :-).

The team behind Fine Food Royal

In order to be able to run a delicatessen trade including a webshop, you certainly need a lot of manpower, right?

Consider here…

  • Einauf
  • Logistics
  • Webdesign
  • Book altung
  • Marketing
  • Seo
  • Etc

Normally there are four to five founders behind such a shop. However, since I am also very interested in the technical side of the whole thing, I decided to explore the individual areas myself.

What distinguishes Fine Food Royal?


As described in the last point, I have everything from a single source. I do not see this as a disadvantage, but as a major advantage. With me, you can address all topics and problems directly. By email, WhatsApp or phone I can react promptly and reach you. So do not hesitate to contact me via the contact page.

How are the products selected?

As with everything about food, it’s always about taste. I tried all the products on offer myself. Have met you at delicatessen fairs or been made aware of it by friends and acquaintances. So I myself also a good customer of my delicacies :-)

So let yourself be surprised by new products in the range. Currently, dates from Algeria are a hot candidate!

“I’m going to be able to do that”: What does that mean?

This slogan is intended to express different ideas.

On the one hand, I believe that food should always be a bit more than just an energy supply. The process of eating appeals to many senses. The sense of smell that often causes the water in our mouths to converge even before the first bite.

The great look – because the “eye eats with”. And last but not least, the taste. It’s an endless combination and ways in which different ingredients can be combined into something unique. These experiences are meant by “I’m going to do that.”

It also means that these are not cheap ingredients. It is not for nothing that saffron is the most expensive spice in the world and caviar is synonymous with luxury. In this sense, “I’m allowed to do this” is also meant that you are “worth it to yourself” and are willing to pay more for food than you are used to.

And if you indulge yourself, it has to be worth it.


Jonas Rügemer